LG's incredible rollable TV, which went on sale in South Korea earlier this month, is now available for purchase (sort of) in the United States.
The pop-up LG Signature OLED TV R can now be "inquired about purchasing" on LG's website, rather than actually being available for immediate purchase; LG has not revealed the actual price, but as the saying goes, if you have to ask for the price tag, you probably won't be able to buy it.
In Korea, the LG Signature OLED R is expected to cost 100 million won (just under $90,000). Prospective buyers in the U.S. are expected to pay a similar amount, but there are rumors that the price could be as high as $100,000 when the product is actually released. That's right, $100,000 for a TV. To be fair, though, it is a very cool TV.
The Signature OLED R uses a motor-driven system that "pops up" from the base when you want to use it. Motor-driven TV screens are nothing new, if not particularly common, but previous examples have simply hidden the screen from view.
In the Signature OLED R, the screen is actually rolled into the base like a newspaper. This allows the screen to fit inside the pedestal, which is only a fraction of the size of the screen, and allows for maximum surprise when the screen is unfolded in front of the guests.
Unfortunately, there are still unanswered questions about the Signature OLED R, besides its price in the US. As my colleague Brian Westover pointed out, it is unclear whether the TV can be turned off without rolling it back onto its pedestal.
There are also concerns about the warranty: LG TVs typically come with a one-year warranty, but if you're buying a screen for roughly the same price as a small apartment, you'll want more than that. Especially considering that it has more moving parts than most sets.
Then again, if you can afford to throw $100,000 at a 65-inch TV like this, you can probably afford an extended warranty and a replacement when the time comes, while there are countless other best TVs you can buy for much less.
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