The Roku channel is already one of the best free streaming services thanks to its extensive content library and availability on a variety of best TV and best streaming devices. And now it gets even better - thanks to live sports.

Roku has signed a deal with CBS to air the ABB FIA Formula E World Championship races on The Roku Channel. These 11 races can be accessed through the Sports Experience hub on the Roku Smart TV home screen or through the Roku app.

In addition, five other races will be broadcast on CBS and simulcast on Paramount Plus, both of which can be integrated into the Roku app and smart TV platform with a Paramount Plus subscription. CBS Sports Network will also air highlights programs after each race.

Finally, Roku will add a number of Formula E content to its library, including the Formula E documentary series Unplugged: Drive to Survive, a potential rival to Formula 1. The new library will also include the "Drive to Survive" series, "Unplugged. It will also provide access to race previews, highlights, and replays.

If you are an avid racing fan and want something different from F1, or just want to enjoy live sports as background music from the comfort of your couch, this new partnership between Roku and CBS is a win for you.

But in the long run, it could be a win for sports fans of all kinds. Free ad-supported streaming television (also known as the FAST service) is growing in popularity thanks to the fact that.

Of course, there has to be enough content to keep you hooked, but the quality of the content is not an issue given the plethora of free TV and movies available, from HBO series to the acclaimed A24 movies. The biggest drawback is that you are often left wanting to watch new content; free streaming services like Amazon Freevee have some original programming (we recommend checking out Freevee's Primo), but most of the time you'll find old syndicated content.

But if these FAST services start securing live sports coverage, and if it works out well, maybe the most popular sports will start offering a game or two on their free streaming services. And that could be a win for everyone.