There is no iPhone 15 Ultra, but there is an iPhone 15 Pro Max, says Bloomberg's Apple expert Mark Garman in an overview of what to expect at Apple's September event on September 12.

There was never any doubt that the iPhone 15 series would have three basic models: the base model, the iPhone 15 Plus, and the iPhone 15 Pro. However, long before the iPhone 14 was released, there were suspicions (including by Gurman) that Apple would soon discontinue the Pro Max name and adopt the Ultra name that it began using with the Apple Watch Ultra and Apple M1 Ultra chips released last year. There were.

But now, on the eve of the iPhone 15 launch, Gurman says the first Ultra-branded iPhone could appear in 2024 instead. That would mean one more year for the Pro Max.

One would be forgiven for thinking that this year's iPhone 15 Pro Max is an Ultra model; like the iPhone 15 Pro, the Pro Max is said to have titanium side rails, new action buttons instead of mute switches, and a more powerful A17 Bionic chipset. But in addition to that, the iPhone 15 Pro Max is also expected to feature a periscope camera for enhanced zoom photography and a disappointing price increase, starting at $1,199.

Several iPhone 16 rumors have already emerged more than a year before the scheduled release date. One is that the Pro and Ultra models may feature larger 6.3" and 6.9" displays, respectively, and these two models will not only be the larger ones, but will also have a periscope zoom.

But back to today. Tomorrow is Apple's September event, titled "Wonderlust," and should be the day when Apple confirms all the iPhone 15 rumors we've heard in recent months - including, of course, the exact name of the device. Other Apple gizmos likely to appear during the show are the updated AirPods Pro with USB-C charging case, the Apple Watch 9 and Apple Watch Ultra 2. And maybe an iPad mini 7.